Founder

I am a wife and mother of two teenage daughters. My journey with dieting has been a roller coaster. It began in high school and marked by yo-yo dieting and struggles with self-image, especially after my pregnancies. Despite efforts like calorie cutting and Beachbody workouts, I found limited success until I discovered macro-based meal plans around my 40th birthday. This led to a transformative coaching experience that taught me about nutrition and fat loss, enabling me to lose the last stubborn pounds. Recognizing the confusion in the nutrition industry, I decided to pursue a certification and start my own coaching business to help others navigate their health journeys. My coaching focuses on education, encouragement, and empowerment, allowing me to support women in prioritizing their health and achieving their goals.

Functional Nutrition Coach

My name is Amy Sheefel, and I'm a wife and mother of two wonderful kids. For as long as I can remember, I've struggled with migraines, which worsened in college despite various medications. About 15 years ago, I began exploring how food affects my body, cleaning up my diet, which helped reduce the frequency of my migraines. Eventually, I shifted to a functional doctor to address the root causes, leading me to become a Functional Nutrition coach. This journey has deepened my understanding of how the body can heal itself, and I’m passionate about teaching others sustainable health practices. I love applying my BCBA skills to health coaching and am excited to support others on their wellness journeys!

Personal Coach

I am a wife and mother of two wonderful kids, a 17-year-old son and a 12-year-old daughter, who keep me busy with their activities, including travel sports. My nutrition journey has been filled with ups and downs, beginning at age 13 with struggles around my weight. Despite some successes in college, including hitting my wedding goal weight, I faced significant challenges after my daughter's birth, relying on unhealthy diet methods that led to a frustrating rollercoaster of weight loss and gain. In the fall of 2019, I discovered Jenny’s macro coaching, which transformed my approach to food and fitness, helping me feel energized and strong. After achieving my goal weight and losing inches, I embraced reverse dieting and continued participating in her Bootcamps for accountability. Inspired to help others navigate their health journeys, I reached out to Jenny to offer my support, and I love encouraging others to achieve their goals while maintaining my own. Working with her has been the best decision in my journey to becoming a healthier version of myself.